I have been consciously making changes to my makeup kit to replenish my products with cruelty free options over the last year as animal testing for cosmetics is needless and unnecessary. I made the decision to educate myself on the horrific testing methods that STILL take place so that we can wear certain brands. Believe me, you need to know about how animals are treated during testing… once I knew, really knew, the decision became so much easier to make the changes.
I have to say, I felt like the decision to opt out of buying some of the well known brands was a brave one… often, one of the first questions I get asked is which brands do I use? Lets face it, if you are spending the money on hiring a professional makeup artist I understand the curiosity to know why I might charge more of a premium price than some of my other competitors. Let me let you in to a little secret, some of the bigger brands are not all that… big price tags but don’t always deliver. Infact some of the more budget brands are great if not better than some that are double the price. That said, sometimes there are products that I am more than happy to spend more on because they are irreplaceable (so far), hard working products and not all of the bigger brands test on animals. Big yay for Charlotte Tilbury and Urban Decay – my 2 favourite bigger brands. Also to clarify in regards to premium pricing, a Makeup Artist can create looks with any products (after all we did once use berries for lip colour and ashes from burnt matches for eyeshadow) but you might pay more for experience, accolades and knowledge… and for your wedding day experience it is so important. However that’s a topic for another time…
Anyway, last month I took on an additional role to my freelance Makeup Artist work as the Beauty Editor for luxury bridal magazine British Bride and I have been connecting with lots of beauty brands – some established big brands and some lesser known independent brands (or should I say, the hidden gems!). I love learning about indie brands and let me just say, there should be no snobbery when it comes to using lesser known products. Over the last few weeks, I have been sampling so many amazing brands that you might not have necessarily heard of but you absolutely need to know about them! I’ll share more about my hidden treasures soon.
Last week, I was introduced to an independent cosmetics brand by model Chloe-Jasmine Whichello who was working as a model at the British Bride Wedding Experience event at Hunton Park. I was at this event in my capacity as Beauty Editor but I was also doing the makeup on the models for the fashion show. After connecting with Etmore Beauty, they agreed to be our makeup sponsor for the event which meant all attendees received some Etmore Beauty products in the goody bag and I also used the makeup to create the bridal makeup on the models.
I met with Vidhi Chandiramani, Creative Director at Etmore before the models arrived for makeup and she explained how Etmore was a cruelty free brand (bonus points already!) and the products contain argan oil which adds moisture in to the skin while creating a radiant and luminous finish (double bonus points). Anyone who knows my makeup style will know I love a radiant glow… not to be confused with an excessive highlight (inserts eye roll). Glowing skin just looks beautifully healthy and pretty.
As I was creating bridal looks on the models I wanted to keep my signature glowing skin and soft makeup as I would with my bridal clients and tried the eye palette first. Although there are several in the range I wanted to use the “Warm Me Up” palette as these nude tones were perfect for complimenting the overall colour theme. I was so impressed with these pigments… they are very highly pigmented and glided on to eyes like velvet. They were very easy to apply and blend and the eye makeup photographed beautifully.
I also tried the Forever Fibre Brows and Forever Fibre Mascara. I loved the brow product as it just provided a natural enhancement to brows and the mascara is double product consisting of a base application gel followed by the fibre mascara which adds length and volume to lashes.
I absolutely loved the face products… Vidhi gave me 3 liquid illuminators to use all in varying shades according to skin tone and these are an amazing dupe for Becca Illuminating Skin Perfector and a snippet of the cost at just £11.99.
The mineral face powder which I used as a finishing powder can also be used on its own for a simple light coverage. It contains colour correction particles for brightening complexions, camouflages yellow undertones, yellow to help brighten tired eyes and a light green which disguised redness in skin. This powder is also buildable which I love as it means you can have as little or as heavy coverage as you feel you need.
I am definitely adding Etmore Beauty products to my makeup kit. I have seen first-hand how beautiful the results are and I love how the ingredients have great benefits such as adding moisture to skin (Argan Oil contains anti-oxidents, vitamin E and fatty acids), very pigmented and easy to blend and best of all, no innocent animals were needed to test these products!
Unfortunately, the full images taken at the fashion show are exclusive to the magazine coverage so I can’t share all of the details but I can share a few of the beautiful looks created for British Bride.
So, a very special thank you to Chloe-Jasmine for the introduction to Etmore Beauty and a huge thank you to Vidhi for being a fabulous makeup sponsor and for gifting me some gorgeous products which I can now use on my clients as well as myself. Oh and a big thank you to Leah Stocker who created some beautiful hairstyling for the fashion show…
To learn more about Etmore Beauty you can find them here.
Keep your eyes peeled for British Bride Magazine where can find some of the UK’s best wedding suppliers and their work as well as the coverage from the Wedding Experience Day last weekend. You will also see model Lisa (top right) on our fabulous front cover.